Archive for August 4th, 2007

Popularizing science is a very complicated task. You have to turn a dry scientific result into a sexy piece of the grand story of the universe. You have to have readers wonder when they usually don’t even know the remote piece of information as to why this particular result was looked for. But most of the time, popularization is also done by people who haven’t even tried to understand why this bit of the puzzle is actually puzzling.

Over at Bug Girl’s blog, there’s a post about what happens when popularization is really bad. It often begins straight in the title. Bug Girl tried to make sense of such a very poor headline: Rare example of Darwinism seen in action


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